Trump’s Code Word Appeal—“Make America Great Again!”

Richard M. Nixon, candidate for the Republican presidential nomination, is seen arriving at the airport in Atlanta, Ga. with his wife, Patricia, on May 31, 1968. A crowd of about 350 people greeted them as Nixon visits the South to meet with delegates from various states. (AP Photo)In what has become a rather famous or some may consider infamous interview in 1981, leading Ronald Reagan political strategist Lee Atwater, discussed plans of the Republican Party to win the white Southern vote over to the Republican Party. His approach was for the party to appeal to those issues most closely identified with Southern Conservatives who abhorred the changes that occurred in the South during the 1960’s. It was called Nixon’s Southern Strategy. The idea was for the candidate to be only lukewarm in his duties to implement those policies passed in the 1964 Civil Rights Bill and the 1965 Voting Rights Bill. This could be accomplished if the candidates simply pledged strong support for states’ rights. That term became the first in a number of codes to the Southern whites, that assured them the candidate was firmly entrenched in their corner for a return to the good old days.

Reagan took full advantage of the strategy when he coined terms such as “Welfare Queen.” And practically every Republican politician since has used the code word “Big Government” to express their support for cutting back on programs that have essentially protected the rights of Blacks and  other minorities in this country.

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Now in the political year 2016 we have the Republican candidate for president playing that same old game with codes. Donald Trump has coined the term “Make America Great Again,” and it has resonated well with a certain segment of the white male population, especially in the South and it carried him through the primaries to a victory. The term “Make America Great Again” creates visions of the past that excites Trump supporters like they have not been since Reagan’s “Shining City on a Hill.”

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The problem is that the population enamored by Trump’s promises, consists of those white Americans whose beliefs and practices are inimical to the continued growth and development of our country as a totally integrated and fair society. This particular segment of America, under the tutelage of right wing conservative commentators like Rush Limbaugh and Sean Hannity, dream of a return to a time when America was not great, and that is the irony of their efforts.

9b53cfe968a9afc85f26c5f1f26915bf_crop_northNo doubt this crowd longs for the days when white supremacy reigned economically, socially and politically. In their world, Rocky, the Great White Hope, really did beat Apollo Creed and the statue at the top of the steps at the Philadelphia Museum of Art is real. In their world, a Larry Bird led Boston Celtics could easily defeat a Michael Jordan led Chicago Bulls, and Tiger Woods couldn’t even carry Jack Nicklaus’ golf bag and there is no way that Serena Williams could tie Steffi Graf’s modern day record of 22 major tennis victories. And most important, in their world President Barack Obama was born in Kenya and never should have been able to serve as President of the United States, and no way Michelle Obama should be First Lady and as gracious, poised and beautiful as any other First Lady to include Nancy Reagan and Jaqueline Kennedy.

hbz-obamas-gettyimages-84379057This is the world that Donald Trump promises his followers and it is their perception of the code “Make America Great Again.” The problem with that particular America is that its premise for greatness is predicated on the color of one’s skin and not the content of one’s character. It paints all other people in a negative light, the Mexican drug lord who wants to come to America to rape and pillage, the Muslim who has to be a terrorist simply because of his religious affiliation, women who have forgotten their place in society, and of course Black Americans who don’t want to work or raise their families and have lost all semblance of a decent and honorable culture. To Trump and his followers all that is necessary is to eradicate these negatives and they will have accomplished their goal to “Make America Great Again.”

A Black Writer’s Reflection on the Greatest of All Times

The entire world woke up on Saturday morning, June 4 to the troubling news that the King was dead. The People’s Champion, Muhammad Ali, finally succumbed to the crippling Parkinson Disease that had ravished his body for the past thirty years. Instantly and all day long tributes and accolades poured in and were shared over radio and television. There was one particular theme that dominated the responses and that was Ali had become a man of the world; and he belonged to all the people. That is no doubt true, but before he became a hero to all races, he first was a hero to one particular race, Black Americans, especially Black men. Throughout his entire career, his most loyal fan base was the millions of Black men all over this country.

As a peer to the champ, having been born in the same decade, I feel qualified to share with the world what he meant to Black men throughout this country, long before he meant anything to the rest of the world. I don’t mean to slight any other group but he was one of us, and even at the height of his unbelievable career he constantly referred to his closeness with all Black men, not only in the United States but in Africa also. From that very night he defeated Sonny Liston and became the undisputed champion, we claimed him as the greatest long before the rest of the world did the same.

Muhammad Ali after first round knockout of Sonny Liston during World Heavyweight Title fight at St. Dominic's Arena in Lewiston, Maine on 5/25/1965.  (Item # 1001)

When he threw his Olympic Gold Medal in the river because he was refused service in a Louisville restaurant, this country criticized him while we Black men applauded his resolve to not put his own gain above that of the race. When he told the world that he was somebody, he was telling his fellow brothers of color that they also were somebody. When he claimed to be the greatest, his message to us was that we were the greatest, the very best that this country had to offer. We need only believe in ourselves. When he uttered, “If my mind can conceive it. And my heart can believe it. Then I can achieve it,” he was talking to every Black man in this country.

ali_rotatorWhen he decided to join the Nation of Islam and change his name, the rest of the country found that appalling. We Black men didn’t care what religion he claimed as his own or what name he chose to be called. We just knew that he empowered all of us to stand up and fight back, against all the inequities of a system that had robbed us of our own rights, in a country that is much ours as anyone else. He made that point quite clear when he said, “I am America. I am the part you won’t recognize. But get used to me—Black, Confident, Cocky—Get used to me.

While this country was condemning him for his failure to support the Vietnam War, we were praising his courage to stand up to this system, and point out the hypocrisy of expecting Black men to go fight in a war against people “ain’t never called me a n****r.” His stand against that corrupt war cost him the crown of Heavyweight Champion. Bob Arum, a promoter of Ali’s fights during his early career, told a radio station that over 90% of the country opposed Ali because of his refusal to enter the draft. I would venture to write that over 90% of the Black men in this country supported him. To the Black man, he remained the champion because he earned it in the ring, and no one could strip him of that honor. Ultimately the United States Supreme Court vindicated him. But in our hearts and minds vindication was not necessary.  Our position as Black men on the issue was already where others had to catch up.

russell-ali-brown-alcindorA fellow great athlete, Kareem Abdul Jabbar summed up what the champ meant to this country when he responded to his death. He wrote, “Today we bow our heads at the loss of a man who did so much for America. Tomorrow, we will raise our heads again remembering that his bravery, his outspokenness, and his sacrifice for the sake of community and country lives on in the best part of each of us.”

We as Black men bow our head now in reverence to a man we loved and respected from the first time he stepped into the ring to the very last moments of his life. He will always be our champion and an intricate part of our heritage and history far into the future.

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